We all have different structures for things in our life to keep us organized and make sure we follow through, right? Well, you need to do the same with your marketing plan.⠀
If you are a small business and don’t have a marketing plan, I know that you are always thinking about these questions:⠀
“How can I introduce other products?”
“Should I pay for ads?”
“Let me see what XYZ is doing, and maybe I can get some ideas. “
“Should I invest in X?”⠀
“I’m scared to invest because I’m worried it won’t work!”
If you resonate with any of the above, you need to create a holistic and strategic marketing plan or revisit your current one.
Now let’s go over some key reasons WHY you need a marketing plan:⠀
YOU WILL HAVE MEASURABLE GOALS ⠀
Many times small business goals are: “sell more than last year” and indeed, this can be a good objective, but you need measurable goals. You need to create tangible targets that will help increase performance in your business, rather than saying, “I hope this plan works.”⠀
YOU WILL PRIORITIZE
Because there are only so many hours in a day, you need to create a strategic plan and follow through. By prioritizing the essential things first, you won’t end the day thinking you got a lot done by working on multiple things, and then realize that you didn’t do anything that you had to (this is not a successful strategy). When you have a plan, you can set daily goals, which will help you complete tasks that lead to the bigger goal you set.
YOU WILL SPEND YOUR MONEY WISELY ⠀
Do you spend your marketing budget when you think it is a good idea based on your gut ONLY, or because you have a firm idea of how the investment will help you in your business? By having a marketing plan, you will know whether or not something is worth pursuing, and if your business will grow and suffer less of a loss.